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What is a Marketing Plan?
A marketing plan is a road map for introducing and delivering social square dancing to potential dancers. It should outline a club's or society's specific marketing strategy and include concrete actions to be taken and anticipated results. In essence it outlines an advertising strategy. Click here to download a copy of the North East Region Marketing Plan for its Beginners' Program whicjh started Wednesday, 3 March 2021.
Elements of a Square Dance Marketing Plan
Marketing Plans vary but there are certain essential elements that most plans include:
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Summary which will include a brief description of the Plan
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Market Analysis (PEST)
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SWOT analysis
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Market Segmentation
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Market Research Findings
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Key Event Marketing Goals
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Key Objectives
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Name of Event or Program
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Location
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Significant Dates
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Resources Required
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People Strategies
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Developing a Community
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Celebrations
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Evaluation
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Risk Management
If you're new to Social Media Marketing and would like the basics then click here for a great article.
Click here to download a copy of the Growing Squares Marketing template
Six week square Dance marketing plan
The two most significant things about marketing Square Dancing is 'The Messaging'. It should show passion and be consistent throughout the campaign whether in hard copy or in Social Media.. Some consistent messaging we've used in all of our marketing have including the following two: 'Discover a great dance experience' and 'For the time of your life.' The second significant thing is the need to promote the concept that Square Dancing is more than just dancing. It is a Community. People like to socialize and be part of a community and hence the need to have regular social activities as part of any program or club.
If you require assistance or would like Growing Squares to produce your Marketing Plan then email at growingsquareswa@iinet.net.au
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