Marketing Strategies
Research shows that Social Media is the favoured platform by marketers. Below are some of the major Social Media platforms that can be effective in marketing Square Dancing at a local, state, national and international level.
Social Media Platforms
Facebook is a website which allows users, to connect with people, and promote square dancing online. It allows users to share pictures, music, videos, and articles, to create a very proactive platform for square dancing. Click here to view an example of a Facebook presence that promotes square dancing. Facebook is one of the most powerful platforms to promote Square Dancing. Always remember to include hashtags.
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones. Click here to view an example.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". If you are marketing or promoting any special day/event/program/convention then you should have a Twitter presence. Click here for an example
Integrated Marketing Strategy
Print
Media
Personal
Advocacy
Branding
Click on the above to view examples
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Meetup Meetup is a service used to organize online groups that host in-person and virtual events for people with similar interests. Meetup is a platform for finding and building local communities. “when we get together and do the things that matter to us, we’re at our best.” Please note there's a monthly charge. You can run the Meetup Group for a month or indefinite depending on the purpose. Click here to view an example.
WhatsApp is a free, multiplatform messaging app that lets you make video and voice calls, send text messages, and more = all with just a Wi-Fi connection
Growing Squares can help design, create and produce information and publicity to be used in the above major Social Media platforms. Email us at growingsquareswa@iinet.net.au or phone 0439 159 333.